I provide a wide variety of services to both corporate and small business clients:

 

  • branding (naming, brand promise, brand pillars, USP, value proposition, taglines)

  • business strategy (identifying “white space” opportunities, new customer segments, new revenue opportunities)

  • competitive intelligence/benchmarking

  • product ideation/development and creative brainstorming

  • content development (for websites, speeches, business presentations)

  • compelling copywriting (for websites, brochures, speeches/presentations, social media content)

  • project management oversight

  • partnership marketing (from exploration through negotiation)

  • PR/corporate communications (write compelling press releases and then identify who to send them to)

  • influencer strategy (development and outreach)

  • marketing communications (craft galvanizing communications to existing/potential new customers that drive sales)

Key Services for Small Businesses

 

For small business clients, the services most often requested are typically branding, business strategy, content development, copywriting and, in some instances, help preparing a preliminary business plan that identifies how to take a new product/idea to market. Sometimes it simply involves tweaking and promoting existing products/services to appeal to new customer bases.