“Deborah is a brilliant, highly innovative thinker, both creative and strategic, who is able to uncover and translate consumer insights into new products and services. (Her groundbreaking work "re-inventing the nail salon experience" at Dashing Diva put her back on my radar screen, after having worked with her earlier at John Frieda Professional Hair Care.) Deborah has a broad-based business background, which includes a keen understanding of customer experience, competitive landscapes, social media platforms and partnership marketing. A team player with excellent written and verbal communication skills, she possesses an exceptional work ethic and is committed to defining and surpassing organizational objectives.”
Gail Federici, CEO at Federici Brands (considered one of the beauty industry’s most successful entrepreneurs and innovators)